The hotel content management solution Pro:Centric Direct offers easy and simple editing tools making it easy to perform service and IP network-based remote management with a single click. The Pro:Centric Direct solution enables users to edit their interface easily by providing customized interface and efficiently manages all TVs in the room. The latest PCD version provides IoT-based inroom control as well as voice control function through LG Natural Language Processing (NLP). These IoT and voice-related functions will be your starting point to prepare for the hotel rooms of next generation through artificial intelligence. Experience a wide variety of video content from Netflix on AM960H with Pro:Centric Direct. Enjoy the comfort of your room and a streaming service that offers a thousands of selections. LG Game Optimizer will get you and keep you in the action through selection of game mode picture adjustment and other settings